Support learning, growth, and play on Big Day 2021!
Memories are magic. That’s why Fairytale Town is magic—because we are made of your memories!
If your family has laughed and learned at Fairytale Town, now is your time to make that wonderful experience possible for everyone through Big Day of Giving 2021.
More than 250,000 children and their families enjoy Fairytale Town each year. Kids gain invaluable skills in imagination, creativity, and early literacy while playing in the park.
It’s a very special day when our region lights up with opportunities to support the nonprofit(s) you love and support. As a standalone community nonprofit, Fairytale Town relies greatly on the generosity of individual donors. By giving on May 6, scheduling a gift April 22, or participating in our upcoming social media activities, you will help Fairytale Town with additional opportunities to win cash prizes which amplifies the impact of your donation!
Right now, your support is more important than ever! Fairytale Town is coping with severe budget impacts from the Coronavirus pandemic.
Please brighten the lives of children by donating to Fairytale Town on Big Day of Giving 2021. It’s the place where happy kids have made countless memories, gained early literacy skills, learned through play, and gained vital self-confidence. Let future families have the same opportunities!
Gifts of all size are welcomed gratefully! Your giving will impact the lives of countless children.
We think this place is pretty special and we hope you feel the same. Let’s keep the magic alive and thriving! Join us on May 6 to make a gift and tell the world what Fairytale Town means to you.
We hope you enjoyed learning how to make slime today! Below is the step by step recipe on how to make this squishy concoction! Want to show us the amazing slime you made with your family? Post a picture of it on your social media pages and use the hashtag #fairytaletowncrafts!
We hope you enjoyed learning how to make homemade chewy granola bars! Below is the step by step recipe on how to make this delicious snack at home for you and your little ones to enjoy! Want to show us the yummy granola bars you made with your family? Post a picture of them on your social media pages and use the hashtag #fairytaletowncrafts!
We hope you enjoyed learning how to make homemade ice cream today! Below is the step by step recipe on how to make ice cream at home for you and your little ones to enjoy! Want to show us the delicous ice cream you made with your family? Post a picture of your sundaes on your social media pages and use the hashtag #fairytaletowncrafts!
Ahoy mateys! We hope you enjoyed listening to the tale “Pirates Love Underpants” and learning all about our feathered friends today! Below is a coloring page of the Fairytale Town pirate ship for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!
Ready to learn how to make hot chocolate? Click the link below to get the recipe for Ms. Sammi’s hot chocolate. This yummy drink is perfect for cool days at home. We hope you and your family enjoy! If you want to show us the hot chocolates you made post a picture on your social media and use the hashtag #fairytaletowncrafts.
We hope you enjoyed learning all about Peter Rabbit and Mopsy today! Below is a coloring page of Mr. McGregor’s Garden for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!
We hope you enjoy listening to the story “Once Upon a Goat” and learning all about our 3 Little Pigs today! Below is a coloring page with Fairytale Town’s goats and pigs on them for you and your little ones to enjoy! Want to show us your beautiful artwork? Post a picture of your masterpiece on your social media pages and use the hashtag #fairytaletowncrafts!
Happy St. Patrick’s Day from our family to yours! Although we are closed through March 31 we want to bring the fun of Fairytale Town to your home! Below are two craft activities for you to do with your little ones. Plus you can visit our Facebook or Instagram for story time! Today we are reading The Luckiest St. Patrick’s Day Ever!
Fairytale Town’s board of directors has appointed nonprofit executive Kevin Smith-Fagan as the organization’s next executive director. He will oversee the administration, fund development, community and organizational leadership, programming, maintenance and strategic planning of the storybook park as well as the offsite Sacramento Adventure Playground program. Smith-Fagan will assume the role in early January 2020.
“We are very excited to welcome Kevin Smith-Fagan as Fairytale Town’s
next executive director,” said Matt DeFazio, president elect of Fairytale
Town’s board of directors. “Kevin is a dynamic leader whose deep experience in
nonprofit management and roots in the Sacramento community will help lead
Fairytale Town in its next phase of growth.”
Smith-Fagan has served as the associate general manager for external affairs
at PBS KVIE since 2014. Previously, he was the vice president for development
and director of leadership giving at PBS KVIE. He is president elect of the
Rotary Club of Sacramento and has served on numerous community boards,
including Women’s Empowerment, YMCA of Superior California and more. He is a
graduate of Boston University.
“I’m delighted to be joining the dedicated staff and board as Fairytale
Town’s next executive director,” said Smith-Fagan. “As one of Sacramento’s
premier cultural assets, Fairytale Town has a rich history in the community. I’m
energized by the mission to promote the imagination, creativity and education
of children and excited about the expansion plans to grow Fairytale Town’s
impact for the next generation of children.”
Smith-Fagan will work with outgoing executive director, Kathy Fleming,
to ensure a smooth transition of leadership for the 60-year-old institution. Through
much of 2020, Fleming will serve as director emeritus on a part-time basis and
focus on Fairytale Town’s capital campaign to support the park’s half-acre
expansion as well as program development for the Story Center, one of the
features of the expansion.
Located in
William Land Park in Sacramento, Calif., Fairytale Town opened to the public on
August 29, 1959, when it was dedicated as a gift to the children of the Central
Valley by the City of Sacramento, the Junior League of Sacramento and other
community and business leaders. Fairytale Town remains the only literacy-based
park that serves children in this region. Fairytale Town serves 250,000 guests
annually from all over the state, nation and globe.
We’re delighted to welcome Kevin to the Fairytale Town family! Learn more about Kevin from our recent interview.
Why did you want to be the
Executive Director of Fairytale Town?
The early literacy element of
Fairytale Town addresses a significant community need, and that holds a lot of
appeal for me. Tens of thousands of children visit each year, so working here
means making a positive impact on huge numbers of kids across the region. And
of course, Fairytale Town has a heartwarming spirit that makes me smile!
What excites you about Fairytale
Town’s mission and the future of the organization?
There’s something really beautiful
about this wholesome place that cherishes children, fosters imagination, and where
kids are treated as children rather than as consumers. The new Story
Center coming through the planned park expansion will be a really big deal in
strengthening the reading achievement for generations of Sacramento kids, so
raising the money to build the Story Center is a top priority.
What is your favorite Fairytale
Town memory?
When my family relocated in 2003
from Philadelphia, it was a big change for our small boys, and they missed
home. One of the first things we did was visit Fairytale Town, and of course
they loved it. And I remember telling them, “See? Sacramento is going to be
great!” My kids have fond memories of visiting Fairytale Town.
What is your favorite fairytale or
children’s book?
As a kid, Stone Soup was my favorite; I loved how the penniless traveler found a clever way to appeal to the surly villagers’ better instincts and they all end up joining together. As a dad of three, we wore out a couple copies of Where the Wild Things Are.
